A Bold,

Opened in April 2011, with unique programming focused on Mexican and Mexican American culture and heritage, La Plaza resides in two newly renovated historic downtown Los Angeles buildings.

The unique design of the site entry allows for bold, photography-focused messaging to engage visitors, and a surprising birds-eye view of upcoming and noted exhibits, events, and educational programming.

Role: Creative Director • Agency: Seso • lapca.org

Grand Opening Campaign Pitch

Taking La Plaza
to the Streets.

Dress-up and modernize an LA archetype and give LA Plaza a truly non-museum like grand opening campaign. It's what the President of La Plaza requested, and the team at Seso delivered.

We put the focus on geo-located history and bold, surprising statements that reach out to teach without being educational.

Role: Creative Director • Agency: Seso